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Minimalist can be purchased direct via any of our stockist partners below.


Devoted to Pretty was founded in July 2019 with an ambition to provide an online beauty retail experience that championed local creators of skincare, makeup and haircare. 

You will not see supermarket brands in their store as they are inspired by those seeking to do things differently; that are designing products driven from their own needs; and take sustainability seriously when sourcing their ingredients and packaging.
They are home to the largest range of Kiwi-created beauty in New Zealand…and maybe the world. Wahoo!